automobile
Preparing Future Managers in Logistics, Aviation, Banking, Automobile, Competitive Exams & Design Industry
Preparing Future Managers in Logistics, Aviation, Banking, Automobile, Competitive Exams & Design Industry

BBA Marketing & Automobile Management

bankingline
What is Automobile Management?

Automobile Management is the study of managing automobile dealership at different levels. BBA in Automobile Management is a unique professional course designed for aspiring students who want to either take up a role in dealership or have aspirations to partner with various automobile makers. The programme is to prepare the future managers in automobile industry.

Industry
  • Indian Automobile industry is one of the biggest industries in the world.
  • It is to be noted that Indian production across all the line of automobile products has increased by 5.41 % in year 2017. Companies like JSW Energy, TATA Motors, Tesla Inc., Kia Motors, BMW, Hero Motor Corp, Ford Motor Corp etc. have planned an expansion in their Indian manufacturing product line.
  • The Indian automotive aftermarket is estimated to grow at around 10-15 per cent to reach US$ 16.5 billion by 2021 creating 65 million additional jobs opportunities in near future.
  • Year 2017 has witnessed a growth of 16.26% increase in export. It is noted that Indian production across all the line of automobile products has increased by 5.41 % in 2017.
  • Several initiatives by the Government of India and the major automobile players in the Indian market are expected to make India a leader in the 2W and Four Wheeler (4W) market in the world by 2020.
  • Indian automobile industry is one of the biggest industries in the world. Year 2017 had witnessed a growth of 16.26% increase in export.
Teaching Methodology

Curriculum designed is industry oriented mixed with hands on practical training via industry visits & guest lectures from industry preparing students for careers of tomorrow.

  • Classroom teaching by eminent faculty involving lectures, power point presentations and hand-outs.
  • Workshops are conducted for students to emphasize on problem-solving through interaction and exchange of information.
  • Stimulated situations and role-plays to give students an insight understanding of various activities involved in Automobile Industry.
  • Students have access to University computers and Internet facilities, enabling them in data searches and computer-aided decision making.
  • Students have access to the well-stocked library with latest books, periodicals, newspapers, journals, prints and records are available for reading and references.
  • Case studies are given to acquaint the students of day to day automobile situations and are asked to draw inferences and make suggestions.
  • Organizing Industrial Visits / Seminars/ Conferences / Guest Lectures for students and faculty to various industries as recommended by the departments.
  • 6 months compulsory internship program for all the students of the master’s program.
What would you become?
  • Sales Manager
  • Area manager
  • Finance Advisor
  • Strategist
  • Showroom Manager
  • Operations manager
  • Purchase manager
  • Quality manager
  • Delivery Manager
  • Marketing Head
  • Corporate Communications Manager
Leading recruiters
  • Tata Motors Ltd
  • Tata Motors Ltd
  • Hero MotoCorp Ltd
  • Ashok Leyland Ltd
  • TVS Motor Company Ltd
  • Eicher Motors Ltd.
  • JSW Energy
  • Tesla Inc.
  • Kia Motors
  • BMW
  • Ford Motor Corp
Areas to be served
  • Finance
  • Human Resource
  • Product Management
  • Sales & Purchase
  • Showroom Management
  • Insurance
  • Marketing
  • Banking
  • Corporate Communications
What would you Study?
SEMESTER I
  • English – I
  • Spoken English
  • Management Concepts
  • Accounting - I
  • Mathematics for Managers
  • Basics of Automobile
  • Mind Management and Human Values
SEMESTER II
  • English – II
  • Advance Spoken English
  • Organisational Behaviour and Human Resource Management
  • Accounting- II
  • Marketing Management
  • Business Law
  • Auto Marketing
SEMESTER III
  • Quantitative Techniques & Analysis
  • Financial Management
  • Managerial Economics
  • Business Application Ms-Excel
  • Communicative English
  • Customer Relationship Management
  • Transport Management
SEMESTER IV
  • Research Methodology
  • Service Marketing
  • Franchise & Brand Management
  • Foreign Language German
  • Environmental Studies
  • Business Outsourcing
SEMESTER V
  • Management Accounting
  • Sales Management
  • Customer Service Process
  • Cross Cultural Studies
  • Rural Marketing
  • Used Car Business
  • Minor Project: As Per Approved Topic
SEMESTER VI
  • Dealership Infrastructure & Part Management
  • Consumer Psychology
  • Entrepreneurship Development
  • Elements of Aesthetics Design of Devices
  • Soft Skills and Personality Development Training
  • Major Project as Per Approved Topic
Admission Procedure

Candidates need to fill the application form to appear for online test. The admission process is fairly detailed & followed by Group Discussion and Personal Interview conducted by ILAM.

Eligibility

12th pass candidates with Commerce/ Arts/ Science with min 55% of marks.

Duration

3 Years