Preparing Future Managers in Logistics, Aviation Banking, Automobile, Competitive Exams & Design Industry
Preparing Future Managers in Logistics, Aviation Banking, Automobile, Competitive Exams & Design Industry

BSc in Graphic, Advertising & Digital Design

What is Graphic Designing?

Graphic design is the process of visual communication using one or more of typography, photography and illustration.Graphic designers create webpages, landing pages, brochures, catalogues, illustrations, books, direct mail pieces and much more.

  • Graphic Design Industry revenue worth a total of $11 billion.
  • Nearly 2, 60,000 people are currently employed as a graphic designers.
  • NHigher competition has formed many graphic designers to expand into complementary marketing and other services.
  • The demand for graphic designers is expected to skyrocket in the near future. With the fusion of graphic designing with augmented reality and 3D printing, the future of graphic designing is expected to elevate to a new height.
  • The turnover of Graphic Design industry in India worth $11 billion. It is estimated by the economists that this industry will continue to grow at the rate of approximately 7% in the next five years that is 2018-2022.
Why BSc in Graphic, Advertising & Digital Design
  • 3 Year UGC Recognized programme.
  • Study in lush green campus spread over 52 acres, equipped with modern amenities. Enthusiastic environment with cultural activities conducted regularly.
  • The Graphics Design pathway offers students an opportunity to explore basics of graphics, illustration, sequential art, typography, image processing, motion graphics and narration through variety of formats.
  • Apart from classroom teaching, the students are exposed to various workshops, guest lectures through which students gain real-time industry information..
  • Internship with leading graphic design consultancies, advertising agencies, multimedia studio, and publishing houses.
  • Dedicated CAD labs & design resource centres with dedicated trainers to impart practical teaching.
  • If you have a creative flair, passionate about graphics and can work well with multiple software’s then graphic design can be the most promising career stream for you.
  • ILAM is one of the top institutes of India which provides an undergraduate degree course in designing. Hence, our job oriented programs help aspirants to acquire the required skills and knowledge about the industry.
Career Prospects
  • Graphic Designer
  • Communication Designer
  • Web Designer
  • Freelancer
  • Layout Artist
  • Art Director
  • Animator
  • Creative Director
  • Illustrator
  • Craft and Fine Artist
  • Desktop Publisher
  • Multimedia Arts and Animators
  • Industrial Designers
  • Technical Writers
  • Software applications developers
  • Branding Specialist
  • Consultant
  • Printing Specialist
  • Website Designer
What will be taught?
  • Overview of design theories and practises
  • Visual Design Studio
  • History of art
  • Design and architecture
  • Visual communication design
  • Multimedia communication
  • development in graphics
  • Illustration
  • Sequential art
  • Typography
  • Image processing
  • Motion graphics and narration
  • Graphic design basis
  • Colour theory
  • Grid theory
  • Design development
  • Publication design
  • Image making
  • Print design
  • Sketching and drawing
  • Computer software and application
  • Fundamentals of design
  • Digital publishing
  • Digital portfolio development& presentation
Employment Areas
  • Publishing Agencies
  • Online Retailing Companies
  • Digital Media Films
  • MNC’s
  • Corporate Branding and Consultation
  • Advertising Agencies
  • Branding Agencies
  • Film production firms
  • TV Production firms
  • Animation Firms
  • Digital Marketing Firms
  • Government Agencies
Teaching Methodology

Curriculum designed is industry oriented mixed with hands on practical training via industry visits & guest lectures from industry preparing students for careers of tomorrow.

  • Classroom teaching by eminent faculty involving lectures, power point presentations and hand-outs.
  • Stimulated situations and role-plays to give students an insight into understanding of responsibilities of various professionals involved in the industry.
  • Students have access to university computers and design labs, enabling them in data searches and computer-aided decision making.
Leading Recruiters
  • Mc Cann
  • Cheil
  • Grey
  • DDB
  • Advertising Agencies
  • Digital Marketing Agencies
Admission Procedure

Candidate needs to fill online application to appear for online test followed by telephonic interview.


10+2 or equivalent examination in any stream with 50% marks.


3 Years